Team Recommendation Report
Recommendations & Closing
List the Recommendations
The Recommendation section should list the team recommendations. This section is brief and direct. It includes practical recommendations along with implementation details as bullet points beneath each recommendation.
There should be a short, two to three line introduction in the Recommendation section to help readers transition from Analysis to your suggestions.
Sections below need bolded and highlighted. BROKEN hyperlinks & needed extra info marked
A Quick Note About:
Writing the Recommendations
Every recommendation should emerge from research and commentary documented
in the Analysis.
The supporting data should not re-emerge in the recommendation list--stick to your proposed ideas.
In addition, any implementation ideas [sub points] mentioned under recommendations must also appear first in the Analysis along with supporting data.
Avoid numbering the recommendations unless there is a specific chronology to the implementation order of your ideas. Otherwise, use bullet points and sub points.
The recommendations are
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short
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clear
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practical
More on Recommendations
EXTRA INFO
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extra info
NEEDS EXTRA INFO
After the recommendation list, PROVIDE A FORMAL CLOSING TO THE REPORT.
THIS SHOULD HAVE LOGICAL TIES TO THE INTRODUCTION AT THE BEGINNING OF THE RECOMMENDATION REPORT and be written with the same tone and diction.
The Closing affirms the report findings as relevant, well supported, and strategic. It posits that the recommendations are practical and logical. It isn't preachy. It may feel redundant. It is confident but not arrogant.
Technical Note: Plural personal pronouns are OKAY in MOST business writing. This and every other section of the team report can use "we" and "our" or "you" as needed. Personal pronouns are fine in most business writing report scenarios. But, since this is a team project, first person singular pronouns [I, me, my] should not appear in the report, unless it is in a direct quote from an expert.
STUDENT EXAMPLE
Wisdom Tooth
Recommendation List: Marketing Wisdom Tooth Theatre to Millennial's
Notice that the IU Theatre writers used parallel structures among the recommendations. They used a present tense verb to open each recommendation and sub point:
Increase, Target, Gather / Increase, Share, Hire, Have, Enlist, Table, Encourage, and Add.
NEEDS NEW HYPERLINK
Recommendation List
Increase Social Media Presence
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Increase presence across multiple platforms in order to have a greater footprint
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Make Updates Weekly on Facebook, Instagram, and Snapchat
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For Snapchat, include snapcode on front of program
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For Instagram and Facebook, include usernames
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Share behind the scenes material
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Include setup of the stage, sneak peeks of rehearsals, and wardrobe for the show to foster a more personal connection between audience members and the cast and crew
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Hire a social media coordinator
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This professional will set a template and know which types of posts will be effective
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Target Exposure in Educational Settings
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Have an artist from the theatre company speak in a classroom setting at different Indianapolis universities
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Target: IUPUI, Butler University, Marian University, University of Indianapolis, etc.
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Enlist students associated with Wisdom Tooth and employees of Wisdom Tooth to post flyers around campus while following campus regulations
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Table at college campuses to increase exposure
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Greater chance of gaining personal connection with students
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Gather Data to Better Understand Audiences
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Encourage audience members to fill out survey
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Include a survey on back of program
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In the case that the audience member wants to take the program as a keepsake, include a link for an online survey as well
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Add an incentive for completing the survey, such as a free pair of tickets to a future show
